Archive - The Modern Commerce Field Guide

Field Note #7: Give Me the Human Sentence First

The faster AI lets us move, the more valuable the human gates become.

Oct 13 • Mike Feldman

Field Note #6: For Commerce to Win, It May Need to Disappear

The end state is Commerce intelligence becoming part of how all marketing works.

Oct 6 • Mike Feldman

September 2026

Field Note #5: What I Can’t Stop Thinking About From unBoxed

The announcements I loved, the ones I’m watching and the questions I’m taking with me.

Sep 29 • Mike Feldman

Field Note #4: Best Practices Have a Half-Life

Sometimes you have to let go to grow.

Sep 22 • Mike Feldman

Field Note #3: The Decision Layer

Commerce spent years proving what happened. The next opportunity is helping decide what happens next.

Sep 15 • Mike Feldman

Field Note #2: How to Get Under the Hood

When knowing enough to be dangerous starts to get dangerous.

Sep 8 • Mike Feldman

Field Note #1: The Future Is the Front Line

The future is often hiding inside today's friction.

Sep 1 • Mike Feldman

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